Streaming service dedicated to current affairs and documentaries iwonder launches
A new streaming service dedicated to documentaries and current affairs, iwonder, has launched in the market with an advertising campaign.
The streaming video and on-demand service will include entertainment, sports, history, politics, science, technology, religion, music, movies, nature, war and also biographies programming.
A campaign created by new full-service agency The Modernists launches the new streaming service which will rival the likes of Stan and Netflix.
The campaign asks Australians to “go beyond the surface” with iwonder.
Throughout the ad iwonder promotes its true stories, documentary movies, current affairs and stories about gender equality and the state of our oceans.
The new platform will see content curated to reflect current events including news stories being integrated into the home page and paired with relevant documentaries.
James Bridges is the co-founder and CEO of the company.
Bridges was previously Foxtel’s head of content and iflix’s global head of content partnerships.
“High-quality, engaging stories that give much deeper context into what is happening in the world today will be the bedrock of our service. For example, when students around the world continue to take to the streets to demand a response from world leaders on climate change later this month, iwonder will respond by featuring the news on our home page and pairing content which delves deeper into surrounding issues on climate, politics and activism,” Bridges said in a statement.
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