John Casey joins Foxtel as group director of marketing
Following a series of changes to its team, Foxtel has announced John Casey as its group director of marketing.
Casey’s appointment to the newly created role comes five months after Kieren Cooney joined Foxtel as its chief marketing officer.
James Casey joins on March 22
Cooney replaced Andy Lark who left the business after just nine months.
The appointment of Casey comes after head of sports marketing, Adam Ballesty, departed after six months and long-serving general manager of advertising sales and brand partnerships, Andrew Mulready, stepping down earlier this week.
A Foxtel spokesperson confirmed Cooney will remain as the company’s CMO.
Foxtel’s new group director of marketing, Casey, joins the business from his previous role as V8 Supercars’ chief sales and marketing officer.
Prior to working with V8 Supercars, Casey held a position as the general manager of marketing for the National Broadband Network (NBN) for just one year.
Before he started at the NBN, Cooney was the CMO at a telecommunications company in New Zealand and the CMO at Vodafone.
In an internal memo sent to staff, a Foxtel spokesperson said: ”
“In order to ensure we continue to elevate all areas of Foxtel’s Marketing Communications, we have created a new role – Group Director, Marketing.
“I’m thrilled to say that John Casey will be joining Foxtel to take up this role. John comes to us from Supercars. Prior to this he has had a long and celebrated career in marketing, including Vodafone and NBN Co. John will start with us on 22 March.
“The key roles that will report into this new role are: Entertainment Marketing, Sports Marketing, Product Marketing, Brand and Retail Marketing.”
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Time for another rebrand?
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Gotta patch the hole atleast once more before the crew admits it’s sinking….
Jokes aside, will be interesting if the talks of a new streaming service amount of O anything of feasible bang for buck *cough* a SVOD style all access package for under $20 month *cough*
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Love these Foxtel marketing folks.
New CMO’s first move is to hire a Group Director of Marketing – what does the CMO do now? Next the Group Director of Marketing will probably hire in a Head of Group Marketing…
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John Casey is one of the best bosses I’ve ever had across my career. An absolute professional who listens to ideas and genuinely cares about his staff. He thinks outside the box and is fantastic at what he does. Really can’t sing his praises loud enough.
Smart play by Kieren to hire him.
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The Business model is sinking, speaking of Business we are having massive Spin Down from Business customers like the Pubs cutting their services going to Racing.com via 7 Digital, not to mention the massive cord shaving spinning down customer Business seeing Sports customers disconnecting to streaming services. But i do love how some executives keep creating new roles and pay rises for themselves!
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So good to hear! Thanks for being positive when others don’t seem to realise that business isn’t always the reason for these changes!
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Well John said his leaving for personal reasons…yeah in truth after trying to get the management to refocus of customers failed miserably in the past 6 months and customers internal churn to Kayo seriously impacting traditional Foxtel revenue he just literally walked out of a Sydney meeting with Executive team e-mailed staff he was leaving!
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