Dr Mumbo

Badly dubbed food porn

Dr Mumbo likes gelato, and also likes music. However, he’s not so sure about the combination of the two in Blue Ribbon’s latest imported marketing campaign, the Late Night Song.

Set in your average suburban home, the 90-second ad shows what the Unilever-owned brand thinks parents should get up to when the kids are in bed – eating gelato.

And if you’re watching the video and wondering why the dubbing’s a little bit off, the name Gelateria doesn’t fit in the song properly and the label doesn’t quite move in time with the tub, because it’s a reworked US ad from two years ago.

Indeed the ad comes from a spot by DDB NY promoting Breyers Gelato Indulgences, where the word ‘gelato’ fits a lot more naturally into the song. Dr Mumbo can only imagine the look on the faces of DDB Sydney’s creative team when they were given the brief to rework the ad…

And you don’t have to look much past New Zealand comedy duo Flight of the Conchords to see the inspiration behind the song…


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