Streets expands relationship with Clemenger BBDO Sydney with Weis creative account
Streets has expanded its relationship with Clemenger BBDO Sydney, handing it the creative account for its Weis ice cream brand following a competitive pitch.
In March, Clemenger BBDO Sydney won the creative account for Streets’ Blue Ribbon ice cream after a four-way pitch.
Weis is the second Streets brand to join Clemenger BBDO Sydney’s remit
The agency has been tasked with revitalising the brand and increase brand awareness in New Zealand where it has recently launched.
Pete Bosilkovski, CEO of Clemenger BBDO Sydney, said: “Weis is a quintessential Australian brand that Aussies have been enjoying for over six decades. We’re thrilled to be working with the passionate Weis team to introduce this special taste of Australia to a whole new generation here and across the Tasman.”
Weis brand manager, Annie Lucchitti, said of the partnership: “Weis is a brand with so much going for it; authentic products with untouchable recipes, a great team keeping our real fruit standards high and a personality that reflects some great Aussie qualities. Our aim is to ensure every Aussie stocks their freezers with Weis this summer and the passion and creativity we saw from the Clemenger team – really gave us the confidence that we’ve found true partners to do this brand justice.”
Recently, Clemenger BBDO Sydney won a pitch to launch the Seafood Industry Australia as a customer-facing brand. This year the agency has also won the creative accounts for Brookvale Union and Demazin.
