Ad campaign targets pedestrians listening to music while crossing the road

Pedestrian Council of Australia DDB SydneyAn ad aimed at preventing pedestrians from using electronic mobile devices when crossing the road has been launched by the Pedestrian Council of Australia.

The image of a teenage girl lying on the pavement with blood dripping out of her ears in the shape of headphones appeared on full page ads in the Sun-Herald and the Sunday Telegraph in Sydney.

The image is one of three developed by creative agency DDB Sydney entitled “Don’t Tune Out – Stop Look Listen Think”.

Harold Scruby, chairman and CEO of the Pedestrian Council of Australia, said the ad was given a test run in local newspapers The Manly Daily, The Fairfield Advocate, The Wentworth Courier, and mX in December.

Scruby said: “It’s very difficult among all the other advertising going on to attract attention to an issue that’s clearly deadly, it’s a huge epidemic.”

The Council is also seeking a change in law to  make crossing the road while using an electronic mobile device as an offence.

The Pedestrian Council is well known to the advertising industry for its campaigning against the depiction of speed and performance in automotive advertising.

Pedestrian Council of Australia DDB Sydney ad 2The campaign also ran as an outdoor execution last year.


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