Strong start to 2022 for Publicis Groupe, headlined by 10.5% organic growth
Publicis Groupe has entered 2022 with strong growth of 10.5% organically in Q1, as it reported €2.80 billion (A$4.10 billion) net revenue, up from €2.39 billion (A$3.5 billion) in Q1 2021.
The French holdco, which houses agencies including Zenith, Starcom, Spark Foundry, Leo Burnett, Publicis Worldwide, and Saatchi & Saatchi in Australia, said its performance in Q1 was “well ahead of expectations”.
Global CEO, Arthur Sedoun, also revealed over the weekend to the company’s employees that he is currently undergoing treatment for cancer, said that the global model is going “from strength to strength”, as it continues to capture rising client demand for first-party data, digital media and commerce.
“This is particularly true in business transformation, where Publicis Sapient saw strong acceleration this quarter and grew +18% globally,” Sadoun continued. He said that the group is moving forward with confidence, “underpinned by our truly differentiated model”.
“Once again, we demonstrated in the last quarter that with Epsilon and Publicis Sapient integrated with our creative and media operations, we have unique capabilities to help our clients transform, grow and optimize their spend in this very challenging period.”
Net revenue by region
The results were highlighted by strong performance across all regions, with net revenue of €1.75 billion (A$2.56 billion) in North America (8.1% organic growth) and €662 million (A$970 million) in Europe (14.9% organic growth). The Asia Pacific region grew by 14.4% organically in the quarter.
Locally, Publicis Groupe is currently in the running for the integrated Coles account.
The group said that while the strong start should have led it to upgrade its expectations for 2022 organic growth, “the global health situation, the evolution of the conflict in Ukraine, and the consequences of inflation for the clients, create too much uncertainty to do so at this stage”.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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