Study: search increasingly used to research product purchases

A search marketing firm has released research that finds that Australians are increasingly using search to research products and services before they buy them.

The announcement:

SYDNEY, Australia – September 7, 2011 – Results from a comparison study by search marketing specialist, Outrider Australia and research partner, Global Reviews confirms the way Australians research products online is changing.

Comparing results from a 2009 study, these latest findings reveal Australians are using search more than ever to research product purchases, but are turning to brands for their information. A majority of participants (66%) begin product research with a search engine, but revealed they were more likely to click on websites from a brand they trusted (49%), than links relevant to their search terms (29%).