F.Y.I.

Suada PR to exclusively work with clients driving positive change

PR agency Suada is now exclusively working with clients who are actively driving positive change. The change is supported by a rebrand, two new hires and a new pro bono initiative.

The announcement:

From 2022, boutique PR agency SUADA will exclusively work with clients who are driving positive, sustainable change. It is a decision that reflects the urgent need to better promote and enhance the efforts of organisations that are focused on making the world better, whether it’s through education, social justice, climate action or sustainability.

This shift in focus is supported by other changes at SUADA: a new look, two new hires, and a pro bono initiative called PR for Good™.

New Hires
Jon Frazer joins SUADA as Government Relations & Policy Advisor. With a robust network of contacts across the public and private sectors, Jon has a proven track record of cutting through complex policy issues and communicating persuasive arguments that trigger positive, lasting change. Jon brings this influence and enthusiasm to his advisory role at SUADA, enabling smarter and more strategic communication with key decision makers.

Ex News Corp journalist, Jillian McKee, also joins the team as a Media Manager. Jill brings her first-hand experience at one of the biggest newsrooms in the country, and a passion to drive positive change through her work. Jill’s experience and drive will be pivotal to helping clients tell their stories via media and social media platforms.

PR for Good™
PR for Good™ is an initiative launched in 2022, where half-day pro bono consultations are provided to startups and community organisations that are innovatively tackling a social or environmental issue at a local or national scale. These sessions will be offered twice per year, in April and October. Organisations are encouraged to email SUADA director, Naomi Brooker, on naomi@suada.com.au to be considered for these sessions.

For more information please visit the SUADA website on suada.com.au.

Source: Suada media release

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