Subaru Australia releases all-new Forester Hybrid with national media campaign
The integrated campaign, in partnership with Starcom Australia and Epsilon Australia, showcases Subaru’s new Forester Hybrid.
The announcement:
Subaru Australia has unveiled the all-new symmetrical all-wheel drive Subaru Forester Hybrid, launching with a comprehensive national campaign in partnership with Starcom Australia and Epsilon Australia.
Running from now through to December, the integrated media campaign includes 30″ and 15″ TVCs, digital video, and a range of other creative formats across linear TV, VOD, cinema, YouTube, social media and paid search.
In collaboration with Publicis Groupe’s Epsilon Australia, Subaru is leveraging data-led media solutions, including dynamic video creative and on-site personalisation, to connect with consumers in real time.
The launch tied in with Season 4 of Subaru’s Great Australian Detour, which aired Saturdays at 1pm on Channel 9. Hosted by Andrew Daddo, the series followed the all-new Subaru Forester range, including the new hybrid offering as it journeyed to breathtaking destinations across Australia, highlighting its advanced features and over 1,000km range. Season 4 was consistently number 1 in its timeslot across all free-to-air TV and is available on-demand via 9Now.
Subaru Australia’s head of brand marketing, Trent Whitechurch, said: “The heart of Subaru’s legendary SUV range, the all-new Subaru Forester is tougher, smarter and more capable than ever, and it’s backed by an epic campaign to match. From a six-part national TV series to a hero film powered by an iconic track from home-grown global sensation, DJ Cyril, alongside breathtaking Australian scenery, every frame captures the all-new Subaru Forester owning the road and conquering the wild.”
Starcom Australia account director, Ross Ashby, said: “Together with Epsilon Australia, this campaign is a great example of how data, creativity and context in media come together to drive impact and ultimately sales. By aligning the launch of the Forester Hybrid with their ready-made content Great Australian Detour, and leveraging dynamic, data-led media solutions, we will deliver meaningful moments that connect with consumers at scale, all while reinforcing Subaru’s commitment to innovation and sustainability.”
The all-new Subaru Forester Hybrid blends Subaru’s legendary symmetrical all-wheel drive capability with intelligent strong hybrid technology, delivering improved fuel efficiency without compromising capability. Vehicles are available to test drive at your local Subaru Retailer nationally, with selected variants available for immediate delivery.
CREDITS:
Client: Subaru Australia
Marketing Director, Inchcape Australasia – Amanda Leaney
Head of Brand, Media & Partnerships – Trent Whitechurch
Head of Data, Insights & Planning – Jonathan Quirk
Brand Manager – Rachel Woodbury
Social Communities Manager – Josephine Furlong
Brand Marketing – Brooke Warton
Events & Alliances Co-Ordinator – Emily Marshall
Media Agency: Starcom Australia
Client Service Director – Andrew Vaughan
Business Director – Manon Jardin
Account Director – Ross Ashby
Group Investment Director – Amy Liang
Investment Manager – Bianca Mou
Investment Manager – Matthew Tan
Creative Agency: The Works, part of Capgemini
Source: Publicis Groupe
