Subaru wins Mumbrella Ad of the Month

An ad featuring a 1960’s car wash travelling through the outback has won Mumbrella’s January Ad of the Month.

Created by agency Disciple, the ad is for Subaru’s new XV and stars 26 different Subaru models from history.

The ad was directed by Bruce Hunt of Revolver.

Peter Buckley, creative partner of Disciple said: “Subaru owners are passionate and dedicated bunch so it was logical to develop a launch campaign for XV that is a true celebration of the past and a launch of a car that will play a big part of their future.”


Client: Subaru Australia
General Manager – Marketing: Andrew Caie
National Marketing Manager: Toby O’Bree
Marketing Manager – Sports Utility Vehicles: Brooke Minton
Agency: Disciple
Strategy: Bram Williams
Art Director: Peter Buckley
Copywriter: Tim Brown
Group Account Director: Rachel Laffey
Account Manager: Laura Maskill
Agency Producer: David Steindl
Production Company: Revolver
Director: Bruce Hunt
Producer: Catherine Jarman
DOP – Danny Ruhlmann
Editor: Drew Thompson, Method
Post Production: Justin Bromley, FIN Design
Music: Elliott Wheeler, Turning Studios

The winner is chosen by reader votes. The shortlist is selected by Mumbrella from submissions by agencies and readers.

TV, cinema and the online video campaigns are eligible for the month in which they first screened in the public domain.

February’s call for entries will be made soon.

With the support of:

Dubsat logo Mumbrella


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