Subaru XV ad sees old and new models descend on mobile carwash
A procession of old and new Subaru models converge on a mobile carwash in an ad to introduce the Japanese car maker’s new XV cross-over model to Australia.
Shot over four days by ad agency Disciple, the ad features 26 Subaru models, current and past, such as Possum Bourne’s Australian Championship winning rally car and a classic 1958 Subaru 360.
The spot was directed by Revolver’s Bruce Hunt.
Credits:
- Client: Subaru Australia
- General Manager – Marketing: Andrew Caie
- National Marketing Manager: Toby O’Bree
- Marketing Manager – Sports Utility Vehicles: Brooke Minton
- Agency: Disciple
- Strategy: Bram Williams
- Art Director: Peter Buckley
- Copywriter: Tim Brown
- Group Account Director: Rachel Laffey
- Account Manager: Laura Maskill
- Agency Producer: David Steindl
- Production Company: Revolver
- Director: Bruce Hunt
- Producer: Catherine Jarman
- DOP – Danny Ruhlmann
- Editor: Drew Thompson, Method
- Post Production: Justin Bromley, FIN Design
- Music: Elliott Wheeler, Turning Studios
bloody awesome love it
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Nice 90 sec version, can we see the 30 that most (all) of us will see
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great ad, leads up to one boring looking car though – couldn’t this have been used for the new WRX?
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Love it!
: )
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I’d be gutted if I put a WRX into a car wash and came out with that orange thing.
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Look, this is pretty bloody good for Subaru. Finally they have the guts to acknowledge their (good) past. But why are voice overs so crap in Australia?
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Agree with the above – awesome ad, just wasted on something that looks like an oversized 4WD ladybug…
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The floaty car ad’s for Subi were shite. This is so much better.
Why orange though? The snazzy Ford Focus is orange…?
Why don’t Subaru take on the Land Rover Defender? They would make an awesome, true 4×4. I would buy it. I wouldn’t by this orange focus looking thing…
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Best car ad I’ve seen for ages.
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This ad just reminds people that subaru used to make attractive interesting cars now they make toyota’s.
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@wildgoose. You have summed it up perfectly. Subaru has lost the raw and become ver Toyota / Honda = boring…
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Great work. Woke me up after falling asleep during the new Holden spot.
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A magical, moving car-wash… what a completely irrelevant concept.
Very nicely shot though.
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Bloody Fantastic ad….loved it so much, I went out a bought one…
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