Ten starts the right side of 1m, but still loses out to tennis
Ten’s aggressive start to the ratings year delivered satisfactory numbers for the network despite stiff competition from the tennis on Seven.
Young Talent Time, at 6.30pm, rated 1.05m, while Modern Family at 7.30pm rated 1.13m, according to preliminary ratings from OzTam.
Ten’s audience then continued to build with comedy New Girl debuting with 1.28m at 8pm.
Ten then made the unusual move of running the debut of US drama Homeland commercial free for around the first half an hour. It rated 1.22m.
Ten’s schedule was not helped by the timing of the Roger Federer – Bernard Tomic match which helped Seven to a prime time average of 1.899m. Analyst Steve Allen described Seven’s tennis ratings as “gold, gold, gold”. Aussie Tomic’s involvement helped ratings to a 189% increase on the same point in last year’s tournament.
A bigger disappointment for Ten would have been the performance of its first Sunday episode of The Project which rated 392,000.
During the daytime session, Seven’s audience for the tennis rated a strong 795,000.
The official ratings season does not begin until mid February but Ten, under the new leadership of CEO James Warburton decided to start early.
Tonight Ten will debut The Biggest Loser.
And Ten also announced today that it will be changing is schedule for this Tuesday night – rerunning Sunday’s episodes of Young Talent Time, New Girl and Homeland.
Nine’s top show last night was Nine News which rated 905,000. It was followed by The Big Bang Theory which rated 721,000 and 715,000 for its double episodes.
Not a mention of Channel Nine??
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Hi RatsRepus,
Being outside of the usual ratings period, the info came in piecemeal, so we updated the story a couple of times. Now with some Nine info at the end.
Cheers,
Tim – Mumbrella
does anyone care about channel nine anymore?
it’s turning itself into a channel Ten clone
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Lets talk about the real issue here, how BAD Young Talent Time was and Rob Mills. WTF!
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I’m sure that Ch9 will be delighted that you have pointed out that there number two show for Sunday Night was beaten by Daytime Tennis.
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I’m sure channel Nine gives a shit when it’s still non-ratings period.
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Last I checked, ratings come in 52 weeks a year. The boxes don’t get turned off. The term ‘non ratings period’ is a misnomer. What it really is, is “audience low season”. One might argue its always low season these days….And yes they do care because the agencies will use that data and trend analysis etc. to plan what they’re prepared to pay for the same period next year.
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YTT a 25 year old dud. And why would you repeat the same mistakes on Tuesday night. James, your old network must seem so easy.
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Homeland is amazing. Unfortunately Oz audiences have been dudded with it showing here so long after the US. So yes, many will just download it. Same to be said for Downton Abbey, the new girl, big bang…..the list goes on. The entire season of downton can be bought on DVD from the Uk, even with delivery it is certainly a better option than waiting till May…..wake up Oz TV!
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