Subway hosts #Fanversary competition to find its biggest Aussie fan
To mark its 60th birthday, Subway Australia is giving one lucky fan free subs for life.
The announcement:
Global sandwich leader Subway® is turning the big 6-0 and instead of blowing out candles on a cake, they’re lighting up an Australia-wide search to find their biggest fan and reward them in the only way that feels right: FREE Subway® for life (psst… that’s $25K!).
Introducing #Fanversary; a celebration of Subway Footlong® sub obsessions, quirky customisations, nostalgic lunch breaks and the flavour-filled memories that only Subway® fans understand.
To take home the grand prize, Subway® Australia wants to see competition entries with passion, creativity, and a whole lot of flavour. Tell your story, sing a sub-inspired song, show off your Subway® tattoo (or get a new one!), drop a haiku, or film a TikTok tribute, whatever you choose, creativity is a must.
To enter the competition simply upload your entry to Instagram, TikTok or Facebook and tag Subway® Australia on socials with the hashtag #Fanversary.
Director of marketing for Subway® Australia and New Zealand, Rodica Titeica, said this milestone is all about celebrating a sandwich legacy that’s still on a roll.
“Subway’s heritage is deeply rooted in more than just sandwiches – it’s always been about the people; the loyal lunchbreak regulars, the cookie lovers, the Sandwich Artists™, and the Subway® fans,” Ms. Titeica said.
“We want to turn the spotlight on the legends who’ve loved us through every bite by celebrating the passion and personality they bring to the iconic Subway Footlong® sub.
“Through #Fanversary, we’re giving every fan permission to share the beautiful, bold, and even downright brazen ways they express their love for Subway®.
“From original songs to footlong tattoos, sub-themed decor, and everything in between, if you believe your love for Subway® is bigger and better than most, we want to see it.
“Crowning our biggest fan and serving them with $25k in prize money to eat Subway® for life feels like the ultimate way to say a big footlong thank you.”
Since opening the first Australian restaurant in 1988, Subway® has become a household name, fuelling everything from family road trips to footy sideline lunches and first-job memories.
Now, with more than 1,200 restaurants nationwide, Subway® is Australia’s largest restaurant brand by store count and is celebrating the fans who made it happen.
Throughout August, the brand’s global birthday month, Subway® Australia will also be popping up across the country with surprise and delight cookie giveaways.
The #Fanversary competition opens on Monday, 4th August and closes on Sunday, 17th August. The winner and official Subway® Australia’s biggest fan will be crowned on the brand’s global 60th birthday, Thursday 28 August 2025.
To find out more and see the full competition terms and conditions head to the Subway Australia website.
Source: Aruga
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