Subway slides into gaming to mark Subdog’s return

September 2, 2025 10:23

Subway Australia has released a bespoke gaming platform to raise consumer awareness of its Subdog and the new Loaded Subdog range.

The sandwich giant’s new Community Hub hosts a tournament that gives players the opportunity to compete for in-game and real-world prizes via EA Sports FC matches.

Rewards include Doordash vouchers for Subway Loaded Subdogs, coupons for gaming marketplace Steam, and a VIP trip to the EA FC Festival in Vietnam.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Matt Virtue Publicis Groupe Publicis Worldwide Australia Rival X Rodica Titeica Subway Suzi Black Team fresh Zenith Media Australia

Latest

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

'Zoning in on their strengths': The industry reacts to Seven's upfront

ARN and Seven lead gains on the Unmade Index

Australian Marketing Institute announces new chair and directors

'It was always about the jeans': American Eagle CMO opens up about Sydney Sweeney campaign backlash

Subway slides into gaming to mark Subdog’s return

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE