Subway teams up with Disney for kids meal

Subway Restaurants has joined with Disney Pixar to launch their kids meal KidsPak.

The announcement:

Subway® Restaurants (SUBWAY) has joined with Disney.Pixar to launch their new and improved kids’ meal, KidsPakTM, a permanent change to the menu.

The launch of new SUBWAY KidsPakTM coincides with the release of new Disney.Pixar animated film Inside Out, which will hit Australian cinemas on 18th June. For a limited time only at SUBWAY, kids’ can choose from six collectable Inside Out messenger bags, free with any KidsPakTM purchase.

The new SUBWAY KidsPakTM contributes to the recommended 2&5 and is a nutritionally balanced option that parents’ can feel good about. The meal features a mini sub (with a choice of ham, turkey, roast beef or Veggie DeliteTM), an SPC Fruit Crush containing 99% fruit, and a 350mL Mount Franklin water.

SUBWAY Regional Marketing Director Gina Kahler said the brand was excited to be launching a new and improved kids’ meal that created better options for the whole family.

“We are proud of the new KidsPakTM at Subway and that our brand continues to offer a wide variety of ingredients so customers at any age or stage can make choices that fit within a healthy active lifestyle.

“In addition, we are excited to be collaborating with Disney, and we hope this relationship encourages families to spend some quality time together and be entertained by Inside Out, and enjoy a meal afterwards at SUBWAY,” Kahler said.

“Disney and Subway have a shared focus on family, and we are excited to team up with SUBWAY on our latest release from Pixar, the highly-anticipated Inside Out,” said Jo Bladen, General Manager, Studios, The Walt Disney Company Australia and New Zealand. “Disney’s family entertainment and the healthier choice KidsPakTM make a perfect pair that we are thrilled to offer Australian consumers.”

Inside Out is an exciting new animated film from Disney.Pixar that introduces audiences to the “voices inside our heads”.

For more information visit: http://movies.disney.com.au/inside-out

For more information on SUBWAY KidsPakTM please visit: www.subway.com.au

Source: Subway media release


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