News Subway uses Pavarotti to push Italian Trio sandwiches July 2, 2012 5:07 by Robin Hicks 5 Fast food chain Subway has launched a new campaign to promote its Italian sandwiches. The music in the ad is based on the track Nessun Dorma popularised by Italian opera singer Luciano Pavarotti. The agency behind the ad was Publicis Mojo Brisbane. Robin Hicks topics Advertising, Marketing, Publicis Mojo Brisbane, Subway Share Tweet Share Comments: 5 Add Comment Cognitively Dissonant 2 Jul 12 Is the Federal COurt making them say it’s not really Italian? Reply Will 2 Jul 12 Not half as good as Carlton Draught’s slow mo ad Reply Richard Moss 3 Jul 12 Yes, the tune does seem to be, at least, inspired by the ultimate phrase of the aria Nessun Dorma. The opera Turandot, whence the Puccini (Alfano?) aria originates, is in fact a Chinese saga, and a rather gruesome and very sad story at that. Prince Calaf’s aria Nessun Dorma (Nobody sleeps) has nothing to do with sandwiches, or food, or football, and was sung, recorded and made famous by a long line of tenors, long before the three well known ones of this age; one of whom is dead, one who no longer sings and the remaining old man has gone baritone. Oh well, at least it’s given di Capua’s ” O sole Mio” and Rossini’s “Largo al factotum” a well earned rest. Reply the other guy 3 Jul 12 great idea to associate Subway with a fat opera singer – at least it represents the reality of how you’ll look if you eat their subs all the time…….no false advertising claims on this one. Reply dude! 3 Jul 12 c’mon! that’s the carlton draught slo mo ad without the slo mo bit! Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?