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Sue Cook joins Red Agency as practice head for health

Sue Cook has joined Havas’ PR arm Red Agency as its practice head for health.

Cook’s appointment comes shortly after the agency won the PR accounts for Aspen and Siemens Healthineers.

Red Agency’s CEO James Wright, Crossman,Cook and Barry

In a bid to strengthen its healthcare offering, Red Agency has also promoted Rachel Barry to a group account director of Healthcare at Havas Australia.

Jackie Crossman, Red Agency Sydney’s executive director, said in a statement: “These strategic senior appointments are testament to our health team’s efforts in recent months to fuel growth with new and existing clients in this specialist area.

“Our health capability draws on our award-winning creative and strategy, integrated offering and health expertise to develop powerful stories and campaigns to increase health understanding and empathy, care and outcomes.

“We’re thrilled to welcome Sue to the team, as she provides the necessary knowledge and expertise to help us unlock even bigger opportunities both locally and globally. It’s also exciting to promote Rachel to a Group role after three years here and she will play an important part in helping grow our fabulous, burgeoning healthcare team both at Red Agency and Havas Australia.”

Both appointments aim to bolster Red Agency’s offering in pharmaceuticals, over-the-counter, consumer health and wellness and healthcare technology communications.

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