Sue Squillace takes the helm at Mediahub as Andrew Livingston exits
Mediahub’s APAC executive director Andrew Livingston is set to depart and relocate to the United Kingdom, making way for Sue Squillace to rise to the full-service agency’s top job.
Livingstone shared his plans to head back to Britain “some time ago”, said Mark Coad, chief executive of Mediabrands, providing the opportunity for a leadership restructure.
Sue Squillace replaces him effective immediately in a rejigged role, CEO of Mediahub ANZ, overseeing the Sydney and Perth offices as an extension of the joint venture relationship with Attivo Group.
Sue Squillace takes the helm at Mediahub.
Squillace joined Attivo as its media CEO just three months ago after departing Dentsu.
In a statement, Mediabrands said: “In her new role Squillace will consolidate Mediahub’s offering as a standalone, full-service media agency working alongside Mediabrands’ agencies UM and Initiative, that will also operate as a hub with sister agency 303 MullenLowe (part of Attivo Group).
“She will continue to sit on Attivo’s ANZ leadership team providing high level strategic approaches and integrations across 303 MullenLowe and other Attivo agencies in ANZ, and will also join the Mediabrands executive leadership team.”
Coad said the restructure provides “a clear way forward to evolve and strengthen the company in line with market demand”.
“Given Sue’s enviable media background, and role within Attivo, she makes the perfect leader to evolve and grow Mediahub’s offering.
“She will now focus on driving sustainable growth outcomes for Mediahub’s clients, leveraging Mediabrands’ global network, and future proofing the business as it navigates the complexity of the industry’s rapidly changing tech and digital landscapes.”
And the changes mark a new phase in the JV between Mediabrands and Attivo, he added.
Cam Murchison, Attivo’s CEO, said: “The new Mediahub offering, led by Sue’s strong experience, will provide the perfect combination of a local, full-service media capability backed by the scale of a global network, with access to the creative, strategic and digital power of 303 MullenLowe.”
Squillace said the leadership restructure will give Mediahub a competitive advantage and reflects “what clients have been asking for”.
“It also ensures it has the backing it requires in the future as economic pressures continue to bite. Now is the time to accelerate, and bring bigger and better ideas and solutions to the table.”
Livingston will now assist with a transition over coming weeks before heading home. He began his career at MEC in London in 2001 before moving to Australia.
“During his seven years at the helm, Andrew’s ongoing commitment to innovation, client service and fostering a collaborative culture has resulted in Mediahub’s continued expansion and strengthened market presence,” Coad said.
“We thank him for his dedication and achievements and wish him well in his future endeavours.”
Have your say