F.Y.I.

Sun-Herald launches campaign telling public it’s got better

August 16, 2010 7:33

Fairfax Media has launched a new ad campaign from Whybin TBWA aimed at persuading the public that its Sydney Sunday newspaper The Sun-Herald has improved.

Sun-Herald_ad

The announcement:

August 16, 2010: The Sun-Herald launched a new advertising campaign this week designed to update people’s perceptions of the paper after an intensive year of content improvement.

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