Sunbeam uses neuro research to find men who cook are more appealing to women
Sunbeam has released its first major campaign since switching agencies from Droga5 to The Works in May, with a new campaign based around the idea ‘Real Men Cook’.
The new campaign, which will run across social media, radio and point of sale, is based on a neuro study by the appliances manufacturer looking at women’s physiological and emotional responses to their male partners doing chores compared to their reactions when they do more stereotypical activities like watching sport and DIY.
It found “men clued up on culinary capabilities fare better than their macho counterparts when it comes to women’s arousal and happiness”.
Oh yes, she’ll be aroused and happy but she’ll still leave you for the brute with the 2×4 because, as much as she wants to love you for your cooking, you’re still a nonce-y little kitchen-boy on a sub-conscious level. Life’s perverse like that. Also, if you’re hand-crafting a coffee instead of just making one, you deserve to be alone forever.
You mean to say if I use their products I’ll get laid more? What a revolutionary idea in advertising! This could catch on, I reckon…!
Sunbeam’s marketing has been abysmal for years, correlating with their declining share in their major categories and terrible financial performances. Nothing much has changed.