Droga5 loses Sunbeam to The Works



Droga5 has lost appliances maker Sunbeam which has moved its creative business to North-Sydney based independent agency The Works.

The move comes after it was announced yesterday Match Media had been appointed to handle the $4m media account, while The Works will take on the full suite of creative work including strategy, creative, social media and digital.

It is understood the account moved without a pitch.  Droga picked up the business last year from Brave, and created ads focussed on people having unwelcome surprises.

John Turnbull, general manager, marketing at Sunbeam said: “We wanted an agency partner that could deliver effective campaigns across our product portfolio and were impressed with The Works’ work.”

Kevin Macmillan, creative partner and founder at The Works added: “We’ve been talking to the guys at Sunbeam for a while now and we’re looking forward to helping them sell as much possible. It’s a brand that resonates with many Australians and its products are excellent. It’s always fun working on things that your family uses on a daily basis.”

The move of the account will be a blow for Droga which in March lost lead agency status on the Woolworths account, and then moved to take Havas Worldwide Sydney executive creative director Steve Coll as its lead creative as it looked to bolster its offering.

One of The Works’ biggest client is Woolworths Everyday rewards, while this year the agency has picked up accounts including Tetley, Keno and Michelle Bridges.

Alex Hayes


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