Suncorp appoints Edge agency to run online business insurance website

Suncorp has appointed marketing agency Edge to run a business insurance information website for its customers.

The release:

The Suncorp Group, including AAMI, GIO and Vero, has appointed content marketing agency Edge to spearhead their new joint venture, the Business Insurance Hub (http://www.businessinsurancehub.com.au/).

Working closely with insurance experts from the Suncorp Group, Edge will deliver a suite of content and tools to help small to medium businesses become more informed about business insurance. This will include a mix of opinion editorials, articles, snackable social content and tools.

Edge’s Head of Strategy Richard Parker said, “Producing regular content for the Business Insurance Hub is one way the Suncorp Group plans to support Australian businesses in their efforts to research business insurance online.”

“For an online resource to be relevant and engaging there must be a constant flow of current news and information about changes in the market, as well as tools that assist the decision making process, whichever channel they ultimately choose,” said Mr Parker.

“Edge will be helping to breakdown the industry jargon to produce easy to understand content that makes sense. This content will underscore the long-term strategy for the website to be the premier resource for Australian business insurance information.”

Not only will Edge produce the content for the Business Insurance Hub, it has designed and built the website.

Darren Abood, Senior Leader, Websites for Suncorp Group said, “Edge showed an impressive understanding of the challenges faced by small businesses when researching their insurance options, and they have delivered a well-designed, responsive site that caters to our customer’s increasing use of mobile devices.”

“The Suncorp Group has a long commitment of providing personalised service to its customers, helping them to understand their options via brokers, advisers and directly through our call centre representatives. The Business Insurance Hub is designed to demystify insurance options for SMEs when they first start researching online.” said Darren Abood.

Edge has also won the account to produce the content for Suncorp Super. Suncorp is the latest addition to Edge’s list of clients which includes AAMI, which the agency has worked with since October 2013. Edge’s other clients include Woolworths, Bacardi Lion, Australia Post, Volkswagen, Westpac and Adobe.

Source: CP Communications


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