Suncorp asks Australians what they do with their pay

Suncorp is promoting its everyday account and insurance offering by asking Australians what they do when they get paid.

The 30-second ad for Suncorp’s Everyday Options account begins with a voice-over listing different ways people spend their pay including giving yourself a budget, treating yourself and your friends, and keeping a little bit up your sleeve.

“We know spending is easy and saving can be really hard… let’s spend better, save better, let’s get doing,” the voice-over says.

Earlier this year, Suncorp consolidated its creative and media agency arrangements appointing Publicis Groupe.

Suncorp’s insurance ‘multi-policy discount’ ad starts by asking “What do you think about when I say insurance? First thoughts, go”.

The ad then continues to list what the word means to different people such as resilience, being unflappable and riding out life’s bumps.


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