News

Suncorp Bank says it’s ‘genuine’ in new brand campaign starring cricketer Adam Gilchrist

Suncorp Bank is positioning itself as “the genuine alternative” to other banks in a brand campaign featuring  former cricket player Adam Gilchrist.

The campaign, created by GPY&R Brisbane, sees Gilchrist talking to camera at a cricket match, telling viewers to back themselves and jump into their plans as long as they have “genuine” help from someone.

Suncorp executive manager of digital and marketing Bernadette Norrie said: “Our new brand campaign illustrates our focus on helping customers get ahead and elegantly sums up our bank – we’re the genuine alternative”.

Credits:

Client – Suncorp Bank:

  • Executive Manager, Digital & Marketing – Bernadette Norrie
  • Brand Manager – Kelly Brightwell

Creative Agency – GPY&R Brisbane

  • Group Managing Director –  Phil McDonald
  • General Manager –  Richard Boland
  • Creative Director – Andrew Thompson
  • Group Creative head –  Jim McKeown
  • Creative Team – Jim McKeown & Joshua Bartlett
  • Producer –  Kohbe Vela
  • Group Account Director –  Robyn Larkham
  • Film Production  – Two little Indians
  • Director –  Victoria Garrett
  • Executive Producer – James Greville
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