Suncorp Bank says it’s ‘genuine’ in new brand campaign starring cricketer Adam Gilchrist
Suncorp Bank is positioning itself as “the genuine alternative” to other banks in a brand campaign featuring former cricket player Adam Gilchrist.
The campaign, created by GPY&R Brisbane, sees Gilchrist talking to camera at a cricket match, telling viewers to back themselves and jump into their plans as long as they have “genuine” help from someone.
https://www.youtube.com/watch?v=0gLtjLQIswQ
Suncorp executive manager of digital and marketing Bernadette Norrie said: “Our new brand campaign illustrates our focus on helping customers get ahead and elegantly sums up our bank – we’re the genuine alternative”.
Credits:
Client – Suncorp Bank:
- Executive Manager, Digital & Marketing – Bernadette Norrie
- Brand Manager – Kelly Brightwell
Creative Agency – GPY&R Brisbane
- Group Managing Director – Phil McDonald
- General Manager – Richard Boland
- Creative Director – Andrew Thompson
- Group Creative head – Jim McKeown
- Creative Team – Jim McKeown & Joshua Bartlett
- Producer – Kohbe Vela
- Group Account Director – Robyn Larkham
- Film Production – Two little Indians
- Director – Victoria Garrett
- Executive Producer – James Greville
Linkedin
*BARF*
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Let that one go through to the ‘keeper.
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