Suncorp Bank says it’s ‘genuine’ in new brand campaign starring cricketer Adam Gilchrist

Suncorp Bank is positioning itself as “the genuine alternative” to other banks in a brand campaign featuring  former cricket player Adam Gilchrist.

The campaign, created by GPY&R Brisbane, sees Gilchrist talking to camera at a cricket match, telling viewers to back themselves and jump into their plans as long as they have “genuine” help from someone.

https://www.youtube.com/watch?v=0gLtjLQIswQ