Suncorp continues ‘Money with Sunny’ push with series of new ads

Suncorp has released a series of new television commercials as part of its ‘Money with Sunny’ campaign based on Macklemore and Ryan Lewis’ Thrift Shop music video.

In its latest ads, Suncorp has promoted its growth saver, income protection, home insurance and Apple pay offerings.

In its home insurance commercial the lead of the commercial, Sunny, is seen dancing in her house to Thrift Shop as the fire alarm sprinklers ruin the house.

In its Apple pay ad, Sunny asks her mother to “pay that new way” while Thrift Shop plays in the supermarket causing customers to break out in dance.

While Suncorp’s income protection ad shows Sunny telling some skaters how to keep their youth by buying income insurance.

Publicis is Suncorp’s creative agency of record and created the ‘Are you ready to money with Sunny’ brand campaign.

At the time of the campaign’s launch, Simone Waugh, MD at Publicis Groupe, said: “The Sunny campaign leverages Suncorp’s 100-year heritage in being there for customers in the moments that matter most. Sunny marks a new era for the Suncorp brand and will make banking and insurance tasks easier and ultimately make dreams feel more attainable.”


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