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‘Are you ready to money with Sunny?’ asks Suncorp in Thrift Shop music video homage

Suncorp has launched a new ad campaign ‘Are you ready to money with Sunny?’ which mimics Macklemore and Ryan Lewis’ Thrift Shop music video.

The ad, created by Publicis, features a young girl Sunny as she runs through shops dragging her mum behind her, dancing, buying a house and looking at a large piggy bank.

At the beginning of the ad, Sunny pulls $20 out of her pocket as she “spends better” and “saves better”.

The tagline used at the conclusion of the ad is ‘Suncorp, create a better today’.

In March last year, Pubicis Groupe was appointed to the brand’s creative and media account tasked with repositioning the Suncorp brand. To do so, it created a bespoke agency to service the Suncorp account.

Publicis Groupe’s Managing Director, Simone Waugh, said in a statement: “We know Australians are overwhelmed by where they want to be in their future and how they’re going to get there – so they do nothing.

“Finances should be a family conversation and the style of the communication should help this.

“The Sunny campaign leverages Suncorp’s 100-year heritage in being there for customers in the moments that matter most. Sunny marks a new era for the Suncorp brand and will make banking and insurance tasks easier and ultimately make dreams feel more attainable.”

Kristi Woolrych, executive general manager of brand and marketing at Suncorp, added: “Our research tells us that money is the number one anxiety for many Australians, and they’re lacking confidence and knowledge to take control of their finances.

“Sunny aims to give Australians simple steps to spend better and save better through insights, support and tools to help them make positive choices about how they approach their finances.

“It’s also about helping customers dream bigger, and for us that means enabling them to chase their goals and protect the things that matter.”

Credits:

  • Suncorp: Kristi Woolrych, Tammy Hall
  • Publicis Managing Director: Simone Waugh
  • Executive Creative Director: Ryan Petie
  • Strategy Director: Mike Redfern
  • Business Director: Vanessa West
  • Digital Director: Alexandra Sundqvist
  • Chief Client Officer: Carl Colman
  • Head of Content and Broadcast: Vicki Lee
  • Agency Producer: Natalie Mitchell
  • Creative Lead: David Schaak
  • Creative Lead: Kirsten Twigg
  • Production Company: GoodOil
  • Executive Producer: Juliet Bishop
  • Director: Adam Stevens
  • Producers: Mark Foster / Chana McLallen
  • DOP: Lachlan Milne
  • Offline: The Editors
  • Lead Editor: Bernard Garry
  • Editor: Grace Eyre
  • Post Producer: Daniel Fry
  • Colour Grader: Billy Wychgel
  • Post & Audio Production – Cutting Edge
  • Online/Compositing: Steve Leacey / Glenn Cone
  • Sound: Mike Lange
  • Post Producer: Kristie Gooden
  • VFX (3d Piggy Bank): Alt.VFX
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