Suncorp ends partnership with WPP as it announces new lead creative agency
Suncorp has announced a new lead creative agency for the company.
On Thursday, the insurer announced that, in an effort to evolve its marketing operating model and consolidated agency requirement, Publicis Groupe-owned Leo Burnett will lead its creative account from the start of 2025.
The news also means that Suncorp will end its 20-plus year partnership with WPP, and with Ogilvy Melbourne who had been supporting the business across AAMI, GIO, Vero and Hogarth.
“We are extremely proud of our long-standing partnership with Ogilvy Melbourne and the broader WPP team,” Suncorp’s executive general manager, brand and customer experience, Mim Haysom, said.
Didn’t exactly this happen 10 years ago?
Assume it’s a big failure to their “centralised production” move with hogarth then
Together we have developed iconic cultural moments and many award-winning customer campaigns, and I want to thank all those that have made our success possible over the years”
The only people who think this is you, your team and your agency. No one cares outside of your own little bubble.