Suncorp, Netball Australia & Leo Burnett celebrate ‘all kinds of sporting success’
Suncorp has launched the latest work for its Team Girls initiative, as part of its Netball Australia partnership.
‘For Every Girl’s Endgame’ was developed in partnerships with Suncorp’s creative agency of record Leo Burnett, with production from Good Oil Films, with the work celebrating the full spectrum of outcomes that girls can achieve through sport – whether a trophy, better health or friendship.
As principal partner of Netball Australia, Team Girls initiative was launched by Suncorp in 2017 to combat the alarming dropout rate of young women in team sport. Nearly 50% of girls stop playing spot by the age of 17.
The campaign spotlights the life lessons and camaraderie that can be derived from team sports, following the on and off-court life of a young netball player and her team.
