Sunday Gravy co-founder unveils tech start-up hoping to make people love ads again

June 3, 2024 9:50

A new tech company is on a mission to revolutionise the world of advertising with an AI-driven approach to ad creation. Founded by creative agency Sunday Gravy’s co-founder Jack White, ex-Swisse marketer Ed Ring, and tech entrepreneur Sam Kroonenburg, ‘Cuttable’ has officially launched, Mumbrella can reveal.

Beginning as a prototype within the creative confines of Sunday Gravy, Cuttable is already collaborating with some of Australia’s leading brands to make the ad creation process quicker and more seamless, in just a few clicks.

White told Mumbrella that ads on social platforms have changed the industry but the model hasn’t kept up – and Cuttable hopes to fix this.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.