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Yahoo Australia appoints new head of commercial

Yahoo Australia has appointed Maddie Basso to the newly created role of head of commercial for Australia.

Basso will lead a team of 15 and drive the company’s “overall commercial strategy across partners, resellers and operations in the Australian market”.

Basso joins Yahoo after seven years at Captify, where she launched the company’s first APAC office, and worked as head of sales.

Andrew Gilbert, director of commercial and platforms at Yahoo, said: “Maddie is an incredibly strong leader with a natural warmth that has helped her build and maintain deep relationships across our local industry from a standing start just a few years ago.

“Not only is she a fantastic business brain who will help our partners achieve their goals, she’s also a strong people leader who is going to add a lot of value to our team. We’re all incredibly excited to have Maddie on our team.”

Basso added: “I’m over the moon to be joining the exceptional team at Yahoo. Not only do they have so many best-in-class tools for advertisers, they’ve also cultivated an exceptional culture that is the envy of so many businesses in the industry.

“I’m eager to help brands and agencies master this cutting edge tech in channels like CTV and Retail Media and as they look to navigate the ever-changing media landscape with confidence. ”

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