Sunday Tele ad says hat will stop readers looking like burnt Brits
Sunburned Poms are the punchline of Three Drunk Monkeys’ ad to promote the Sunday Telegraph’s pre-Australia Day bucket hat promotion.
The hat is an annual Australia Day giveaway by the News Ltd owned paper.
The ad was produced by Brilliant Films and directed by Abe Forsythe.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Or you could just put the paper over your head to stop it from getting burnt.
User ID not verified.
Yeah, taking the piss out of Poms isn’t offensive to anyone, so that’s cool.
I wouldn’t mind, but the bucket hat is something I firmly associate to a bit of a Pommie icon – http://www.citylife.co.uk/img/.....d_reni.jpg
User ID not verified.
I wonder if next year they might offer a keffiyeh headress to stop their readers looking like burnt Arabs?
Just a thought.
User ID not verified.
Awight guvnor. There are millions of Poms who reside in Oz and we have quite a bit of cash(.) If we keep getting belittled, we might spend it elsewhere.
3 drunk monkeys – an air of arrogance in that name me finks…
User ID not verified.
Considering the performance of the Australian Cricket Team of late, I’d have left this ad on the hat-rack.
User ID not verified.
Gosh it’s not that offensive – in fact it’s pretty simple to me. Hats aid in preventing sunburn. This hat has a big Australian flag on it. The poms probably don’t want to wear it – hence more likely to get burnt.
Also, poms tend to get more burnt in the Australian sun anyway because they aren’t used to being exposed to such harsh sunlight.
Just sayin’
User ID not verified.
an australian cricket player taking the piss out of the poms….ha
User ID not verified.
After the summer they’ve had, Aussie cricket fans would probably prefer a hat that covered their face as well. Perhaps a model that came down to their neck?
User ID not verified.
Made in China
User ID not verified.
what 9 said. Nice to see Aussie Memorabilia being made here.
User ID not verified.
The offensive part is using Steve Smith who has given little value to the Australian team. If the Sunday Tele had of canvassed the cricket sites over the past few days, they would have noted that whats irked the Australian Cricket Public this summer is the amount of ads the players are in. Specially the ones who have failed. Clarke, bollinger, Ponting etc Watson is an exception. get then off the ads and back into the nets.
User ID not verified.
bucket hats arent particulairly good at sun protection though.. something with a broader rim would be better….
User ID not verified.
They may be burnt but their team’s on fire. One win a series victory doesn’t make. Perhaps a better use of the paper is to roll it up and smack the Aussie players on the nose when they do something wrong or make all of them wear the hat on the field and when someone dropps a catch or bowels a wide (ie Mitchell Johnson) they get whopped Gilligan’s Island style.
User ID not verified.
Whoops bowl not bowel (although the bowling has been shit)
User ID not verified.
You could have used me to promote it…or my mate Tim, or Swannie…
Line and length, not speed – MGrath was all about line and length.
As for Mitch Johnson – “he bowls to the left…”
User ID not verified.
Q: How many cricketers with the surname Smith have played test cricket for Australia?
A: One too many.
Yeah, awesome time to take the piss out of the English – and as an Englishman, seriously, it never gets tiresome. It’s always original, and witty, never about sunburn or soap.
While I’m here, the Aussie media were nothing but a pain in the arse, in the main. Before the series the Poms were (typically) accused of being arrogant and cocky in the build up (not just Warnie http://bit.ly/bWR2vV), being disrespectful by not turning out for some media lunch (http://www.australiannews.net/story/711487) then when we only have the temerity to go and win the bloody thing, the media are all over the Aussies for doing too many media engagements etc. Yeah, England are really cocky by daring to suggest that they are confident of winning. Much better to be meek and stand in the background.
Mitchell Johnson – your mum might not love you, but England fans do.
User ID not verified.
The English constantly take the piss out of Aussies
It’s hardly the end of the world if Aussies do the same.
User ID not verified.
‘The Barmy Army’ were formed as a die hard, however wacky and relaxed England cricket supporting group. Our team won occasionally, lost quite often, but who cares? – We were watching cricket with our mates, singing songs and cheering on our country.
Australia do not understand the above. By forming a group called ‘The Fanatics’ you are already on the back foot.
‘Barmy’ v ‘Fanatics’ who is taking themselves too seriously here?
True cricket fanatics are ones who watch, praise and cheer their team, win or lose: The Barmy Army are just that.
The sad thing is that most Aussies get the British sense of humour, so why on earth do The Aussies only have ‘one song’?!!!
It is our song anyway!!!! “Oggy, Oggy, Oggy” – comes from Cornwall and means ‘Pasty’. (Cornish Pasties.)
User ID not verified.