Sunglass Hut launches Own Your Moment campaign
Sunglass Hut is celebrating personal expression and inviting customers to step into the spotlight in their new campaign.
The announcement:
Sunglass Hut is inviting customers to step into the spotlight with its latest campaign, Own Your Moment, celebrating personal expression, fashion-forward style, and authentic storytelling.
The campaign captures transformative moments made possible with sunglasses, whether that’s finding courage before a performance, shielding emotion during a heartfelt goodbye, channeling strength before a big game, or adding the perfect finishing touch before a date. Every pair tells a story, helping customers feel confident and bold.
“In today’s fast-paced world, it’s easy to feel worn down, so we love seeing how something as simple as sunglasses can lift confidence,” says Alex Kerr, ANZ A&I Category Management Director at Sunglass Hut.
“At Sunglass Hut, we believe sunglasses are more than just an accessory,” Alex Kerr continues. “They don’t just change how you see the world; they change how the world sees you. This transformation is central to the campaign, illustrating how something as simple as a pair of shades can boost confidence and inspire bold self-expression.”
“This summer, we want Aussies to Own Their Moment – to feel empowered, stylish, and fully confident. With Sunglass Hut by your side, sunglasses become more than just protection from the sun, they become a statement, a mood-lifter, and a way to express your best self wherever the day takes you.”
In-Store Events
To celebrate individuality and inspire confidence, Sunglass Hut will host an exclusive consumer activation at its Sydney flagship on George Street from Friday 7 to Sunday 9 November. Shoppers can win instant prizes to elevate their summer style, including Sunglass Hut vouchers and a curated selection of dining, shopping, and beauty experiences.
Product & Stores
Featuring seasonal styles from Ray-Ban, Oakley, Burberry, Prada, Versace, and other premium brands exclusively at Sunglass Hut, the campaign comes alive through dedicated in-store displays and standout visual merchandising, reinforcing the brand’s focus on style and storytelling.
Source: Banter
