F.Y.I.

Sunny Digital adds Oaks Hotels, Resorts and Suites as a client

Sunshine Coast digital agency, Sunny Digital, has added Oaks Hotels, Resorts and Suites as a new client.

The announcement:

Sunshine Coast based digital marketing agency Sunny Digital has continued to add to its impressive list of clients with Oaks Hotels, Resorts and Suites recently joining the stable of clients under the belt of former QUT graduate Matthew Travers.

Sunny Digital was founded by Travers and his partners in January 2019 following a career which includes stints with Ladbrokes, TAB New Zealand, SurfStitch and Reload Media.

Since launching 1.5 years ago, the Maroochydore based agency now employs five full time staff and services local, national and international clients including; Greyhound Racing Victoria, Gold’s Gym, SunCentral Maroochydore, The Fleet Office, Rhythm, PEXA, Rumco of Fiji (a Coca Cola Brand)
and SkyCity Entertainment Group (ASX: SKC).

Matt said the key to Sunny Digital’s success has been its strong focus on ROI rather than simply driving traffic and a commitment to not lock clients into contracts.

“In our opinion, lock-in contracts are very outdated and really only benefit the agency and not the client and that’s not what we are about.

“We also ensure that we set up our client’s so that they own their own ad accounts. Some agencies hold campaign’s hostage as their IP and don’t give the client the keys if the relationship ends which is not how we like to do business.

“We are also very clear on what services we can and cannot provide clients, we have a specific focus on paid online advertising which allows us a certain depth of capability & expertise than those agencies that try to be everything to everyone.

“We also do everything in-house, nothing is outsourced so the work is managed by my team who are all based in Maroochydore which has also proved to be very reassuring for clients because we can control the quality of our work and we can be nimble enough to change tact in our strategy if it’s not working.

“There’s absolutely no point in flogging a dead horse if a strategy isn’t generating leads for a client. We are in regular communication with our clients to ensure the strategy is on track and targets are being met and if not we are agile enough to make changes quickly,” Matt said.

Sunny Digital is part of Maroochydore based QA Group which offers traditional advertising, PR and stakeholder management services from its Maroochydore office.

Source: Q Advertising media release

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