Thai kids bring home the produce in SunRice ad
Children drag food through the streets of Thailand in a new commercial for SunRice shot by Sydney agency Disciple.
The ad agency has also come up with a new tag line for the brand: “Hundreds of grains. Millions of possibilities”. The campaign includes two TV ads and nine print executions.
The ads – shot in Thailand and Spain were directed by David Denneen, while post production and visual effects were done by FSM.
Credits:
- Client: SunRice
- Agency: Disciple
- Head of marketing: Cheryl Hayman
- Senior marketing manager: Craig Young
- Art Director: Pete Buckley
- Copywriter: Tim Brown
- Agency Producer:Christina Wilmot
- Production Company: Film Graphics Entertainment
- Director: David Denneen
- Executive Producer: Anna Fawcett
- DOP: Matt Stewart
- Editor: Toby Denneen
- Music: Against the Grain – Hudson
So you have put on a catchy tune that masks child labor in south east Asian communities.
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So…what they are saying is “their Australian rice is so good that Thais use it”
Right?
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Sweating it in Chiang Mai, Thailand right now as I write this, the ad made me laugh, they depict a family sitting in a traditional house cooking store bought Australian rice….haha, would be totally out of their price range! Plus in reality they would be buying pre cooked locally made rice.
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