News

Thai kids bring home the produce in SunRice ad

sunrice kidsChildren drag food through the streets of Thailand in a new commercial for SunRice shot by Sydney agency Disciple.

The ad agency has also come up with a new tag line for the brand: “Hundreds of grains. Millions of possibilities”. The campaign includes two TV ads and nine print executions.

The ads – shot in Thailand and Spain were directed by David Denneen, while post production and visual effects were done by FSM.

Credits:

  • Client: SunRice
  • Agency: Disciple
  • Head of marketing: Cheryl Hayman
  • Senior marketing manager: Craig Young
  • Art Director: Pete Buckley
  • Copywriter: Tim Brown
  • Agency Producer:Christina Wilmot
  • Production Company: Film Graphics Entertainment
  • Director: David Denneen
  • Executive Producer: Anna Fawcett
  • DOP: Matt Stewart
  • Editor: Toby Denneen
  • Music: Against the Grain – Hudson
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