SunRice explains why it’s ‘not the same without SunRice’

Disciple Sydney has launched SunRice’s latest campaign highlighting why a stir-fry and curry isn’t the same without SunRice.

The first 30 second television opens with surfer walking into the kitchen and putting his wet phone into the measuring jug of rice.

Resolving the situation the mother puts a microwavable bag of SunRice in the microwave to serve with the curry for dinner.

The second spot shows the sun cooking a stir-fry, calling the family to dinner only to have his dad point out he has forgotten the rice.

Again, the mother microwaves a bag of SunRice.

Creative partner at Disciple, Pete Buckley, said in a statement: “It’s not the same without SunRice is such a simple but incredibly powerful idea and a reminder that most dishes in people’s food repertoires wouldn’t be the same without SunRice.”


  • Agency: Disciple
  • Creative Partner: Pete Buckley
  • Creative Partner: Tim Brown
  • Creative Team: Simon Veksner, Paul Suters & Pete Sherrah
  • Head of Client Service: Libby Weston-Webb
  • Account Manager: María José Amezcua
  • Client: SunRice
  • General Manager: David Keldie
  • Senior Marketing Manager: Jennifer Osborne
  • Senior Brand Manager: Vittoria Desiati
  • Brand Manager: Peta Thomas
  • Production Company: Guilty
  • Director: Tony Rogers
  • Producer: Tori Schaw
  • Executive Producer: Jason Byrne
  • Editor: Tim Parrington
  • Post: The Refinery
  • Audio: Nylon Studios
  • Music: Charlie @ Nylon Studios

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