Sunrise joins the app rush

Seven’s Sunrise is aiming to become the first Australian TV show with its own series of apps in what show boss Adam Boland describes as an attempt to turn it into a 24/7 brand.

They apps – for Apple’s iPad and iPhone, and the Google Android operating system – are due for launch on October 1.  

As well as offering the ability to search Sunrise’s video archive by day or by timeslot, the apps will contain information and links about the presenters and allow viewers to talk to other viewers. Boland, Seven’s director of morning television, said:

“This is about making Sunrise a truly 24/7 brand. We need to be everywhere and media companies which don’t get that simply won’t be competitive. It’s a basic demand and supply argument.”

Seven will also start live streaming Sunrise online in the next few days. Both the apps and the streaming will be free.

Sunrise iPad app

Sunrise iPhone app


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