Sunrise re-establishes morning TV dominance as it widens the gap with Today

In the second week of the morning TV programming return after the summer break, Seven’s Sunrise has managed to hold tight to its lead ahead of Nine’s Today and widen the gap which seemed to be closing in week one.

192,000 metro viewers tuned into Today on Tuesday morning while 268,000 watched Sunrise. In national viewers the gap widened further, with Sunrise drawing 453,000 and Today 289,000.

The gap seems to be widening between Sunrise and Today

Last week it seemed possible Today could catch Sunrise after it brought its enfant terrible Karl Stefanovic back alongside Allison Langdon. The choice seemed like it might turn the tables on the morning war, which Seven easily won in 2019 as Nine struggled with audiences’ rejecting its replacement lineup of Deborah Knight and Georgie Gardner.

But some thought the ratings of the first week were merely curious viewers who would watch a few episodes of Today and then return to their regular home of Sunrise.

Seven’s win in the morning carried on for the network throughout the day, driving it to a winning total people audience share of 26.9% over Ten’s 24.8% and Nine’s 24.2%. ABC drew 15.5% and SBS 8.6%.

In the channel shares, Seven was also the most popular, securing 17.3%. Ten held 17.0%, Nine 15.9%, ABC 10.1% and SBS 4.6%. The most-watched multi-channels were 7mate and 10 Bold equally with 4.6%.

Seven also had the most-watched program overall in Seven News which brought in 906,000 metro viewers. 775,000 tuned in to Nine News and 603,000 for ABC News.

I’m A Celebrity, Get Me Out Of Here was the most popular entertainment program, bringing 762,000 to Ten. The Project was Ten’s next most-watched program, delivering 465,000 metro viewers.

I’m A Celebrity did well in the key advertising demographics of 16-39, 18-49 and 25-54 also, sitting at the top of all three. The Project took the second spot in the 18-49s and Seven News held second place in the other two demos.


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