Sunshine Coast agency breaks into Sydney and Melbourne on the back of global Google deal
Two months after snaring a global deal with Google to create a content series aimed at car dealers, Sunshine Coast agency Cartelux is rapidly expanding into the Sydney and Melbourne markets.
Josh Williams, head of the B2B specialist agency, said that on the back of the Google deal and new business about to be confirmed, the agency would add 30 people in the coming months and start work out of two new offices.
And Williams has dismissed suggestions the agency might be growing too fast, saying that the company would be careful not to get ahead of itself.
“We have a whole bunch of things in the pipeline and a lot of interest in a lot of the services that we are offering,” Williams said.
“We are focusing on growing our employer brand as well as we are scaling up.”
The Google deal, which sees the agency creating the content series aimed at dealers in 20 countries convincing them of Google’s worth as an advertising and sales platform, propelled the agency into the limelight and Williams said it has sparked a number of conversations with clients.
“It has gotten a lot of momentum behind the organisation from an employee side and going into a lot client meetings we get past that validation part very quickly now that we have a credential like that under our belts,” he said.
“Before the end of this year we are going to need close to 15 people and then as we go into next year we are going to be opening a Melbourne office and Sydney office so we will have sales teams and client service teams in those offices and also a bit of production in those markets.
With the rapid growth Williams said he was working to make sure that the growth was not too fast.
“We are leading the growth of the company on the sales side and then filling in behind that, so that is how we are de-risking and not getting ahead of ourselves.
“We have a keen eye on cashflow and the people that we hire performing within the criteria that we set up.”
He said the agency was targeting people with an agency background and also talent from the TV sector to work in production.
Hi,
Firstly, congratulations!!!! From us at Panga Productions on the Sunshine Coast. See our website for jobs we have done also we have some long format documentaries, filmed with Layne Beachley & many others plus delivering to Foxtel.
Just touching base to say well done & should you require our expertise you know where we are.
Have a beautiful day.
Carol X
User ID not verified.