Sunshine Coast tourism uses drones to shoot TV ad
Sunshine Coast tourism has used drones to shoot its latest destination marketing campaign which kicks off this weekend.
A 60-second TV ad will air in Melbourne, Sydney and Brisbane with New Zealand following in 2015.
The commercial follows the story of the ‘Wandering Tattler’, a bird that migrates from north America to the Sunshine Coast, with drone technology used to capture shots of the Sunshine Coast from the viewpoint of the bird.
https://www.youtube.com/watch?v=XBd_TYLBKqs
It was produced by creative agency Mojo.
Footage from the shoot will be used on other traditional and online media as well as across Sunshine Coast Destination’s online and social media channels.
Sunshine Coast Destination chief executive Simon Ambrose said: “The campaign fits in very well with our ‘Naturally Refreshing’ branding and provides an evocative bird’s eye view of the Sunshine Coast’s natural attractions.
“Our research told us that people weren’t aware of the scale of the natural icons and experiences that can be enjoyed on the Sunshine Coast. We want this campaign to educate and inspire visitors to go beyond our superb beaches and explore the region’s incredibly diverse range of attractions.
“The Wandering Tattler proved the ideal role model, as it has returned to the Sunshine Coast annually for thousands of years, making the most of the perfect climate, the rich food sources and the spectacularly diverse range of landscapes.”
The range of videos and background to the campaign can be viewed at – www.visitsunshinecoast.com.au/vacationmigration
Ah, drones…. the idea substitute du jour.
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Got a drone to do the VO as well.
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Great footage… Shame about the narration!
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Wow love this ad! Stunning!!! I have just organised a trip with the family.
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