Super Bowl LVI on Seven and 7Plus live streaming up 45% on 2021

The Seven Network’s live and free coverage of Super Bowl LVI reached 1.87 million people nationally on Monday, also recording its biggest television audience since 2016.

7Plus’ live stream of America’s biggest sporting event dominated the previous audience record set in 2021, up 45% year-on-year with 11.04 million minutes streamed.

Seven’s full coverage of the Los Angeles Rams’ 23-20 victory over the Cincinnati Bengals recorded an average total audience of 583,000 nationally, including 49,000 viewers on 7Plus.

The total audience is up 33% on the 2021 Super Bowl and is the second biggest Australian Super Bowl audience ever.

Broadcast viewing peaked at 977,000 metro viewers on Seven during the halftime show, headlined by Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem, Mary J. Blige and 50 Cent.

The Super Bowl streamed more live minutes than any other program yesterday with 7Plus recording a 58% commercial share in live streaming on Monday.

In January, the Seven Network secured the rights as the exclusive Australian free-to-air television broadcaster of the National Football League (NFL) for another three years.

Seven’s partnership with the NFL started in 2014. Under the new deal, the network’s live and free coverage will continue across the 2022, 2023 and 2024 seasons.

Managing director Seven Melbourne and head of network sport, Lewis Martin, said: “We’re thrilled that Seven will continue as the free-to-air home of the NFL, which is the biggest sport in the US and loved and followed by many Australians.

“Seven’s live and free comprehensive coverage takes viewers inside the action of the current and past seasons, along with exclusive digital content that brings the very best of this incredible sport to fans across Australia.”

Director of international media at the NFL, Faisal Alsabah, said: “As the NFL continues to grow in popularity in Australia, the NFL is thrilled to continue our existing partnership with Seven, extending our long-term relationship to nearly a decade. NFL fans in Australia will continue to enjoy free access to some of the best NFL content, including the Super Bowl.”


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