Super funds come together to thank essential workers with virtual hugs
Super funds Catholic Super, Equip, My Life My Super, My Life My Pension and Transport Super, have come together to thank essential workers for their commitment during the COVID-19 crisis.
The ad consists of Zoom calls between nurse, teacher, doctor, paramedic, telecommunications linesman, security guard and supermarket worker and their loved ones, describing what being on the front line of the crisis is like.
The #IOUaHug campaign has been created by Dentsu Group Melbourne.