Super Nature recruits Turia Pitt as brand ambassador
Super Nature Foods has recruited athlete and author Turia Pitt to star in its new campaign.
Pitt came to prominence in 2011 when she was caught in a grassfire during an ultramarathon and suffered burns to 65% of her body.
Created by AT Creative, Trilogy AM and Channel H, the television spot begins with an ultrasound as pregnant Pitt says “life’s incredible” before it switches to footage of Pitt competing in 2011, the fire and her subsequent time in hospital.
As the ad chronicles Pitt’s recovery, her voiceover says “Incredible is not how good you look in a selfie, it’s how good you feel about yourself”.
Diana Stalteri, general manager of marketing and innovation at Vesco Foods, said in a statement: “We saw this as an opportunity to not just launch our innovative new product range, but also deliver an important message about substance and what makes all of us incredible.”
Stalteri said the campaign was particularly important in today’s social media driven society and aims to remind Australians it is not how you look that matters but how good you feel.
Andrew Tinning, creative director of Trilogy AM, said: “It’s been real privilege to bring Turia’s incredible story to life on the small screen for such a relevant brand. She brings a great level of emotional connection and authenticity to our message, and the public are loving it.”
Credits:
- Vesco Foods: Diana Stalteri-GM Marketing & Innovation.
- Stephanie Yip- Senior Brand Manager.
- Rebecca Bak – Assistant Brand Manager.
- Agency: Trilogy AM. & AT Creative.
- Business Director Jo Bulline.
- Creative Director /Writer/Art Director – Andrew Tinning
- Art Director– Taige Grebe.
- Social media & content manger – Katherine Sherrie.
- Social media design & production Ryan Vergone.
- Channel planning & media buying – Helen Hammond Channel H.
- Production:
- Creative Director – Andrew Tinning.
- Dop – Michael Fletcher High Definition Images.
- Editor/post production – Bruce Flint Firstlight Digital.
- Music & sound design – Tim Count MDS.
