Superbowl slump
Ad slots for February’s Super Bowl remain unfilled, in signs that the American advertising slump has spread from newspapers to television. The Economist reports that at least ten of the US$3m slots, which usually sell out by the end of November, are still available.
The Superbowl, which attracts audiences in excess of 100 million, is seen as a key barometer of TV advertising, with tailored creative,and almost as much focus on the advertising as on the on-field action. One of the most famous ads of all time, for the launch of Apple’s Macintosh personal computer, was broadcast during the 1984 Superbowl.
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