Supercars and Panasonic announce partnership for Supercars Championship
Panasonic has joined the line-up of Supercars sponsors, becoming the sports official air conditioning partner.
The announcement:
The Repco Supercars Championship has partnered with Panasonic as the official air conditioning partner of Supercars, beginning at this weekend’s Thrifty Newcastle 500.
Panasonic is well known as a global giant in the consumer electronics market. The company’s air conditioning range includes both wall split and ducted air conditioning systems, as well as its nanoe™X 24-hour air purifying system to ensure healthier and fresher air in the home. Along with joining the championship as its official air conditioning partner, the starting order of each Repco Supercars Championship race will be presented on the Panasonic starting grid on live television broadcasts.
“Panasonic globally has a history of over 100 years, and our air conditioning solutions have been a trusted and familiar brand in Australian homes for decades,” said Paul Reid, managing director of Panasonic Australia. “We are proud to partner with Supercars, a much loved Australian motorsport that similarly has a strong history and a longstanding and passionate following.”
“As the official air conditioning partner of Supercars, we are looking forward to bringing the excitement of Supercars to our business partners and to our loyal customers and can’t wait to share exclusive news and experiences with them. This is a major partnership for us, including advertising, signage, events and hospitality across the Supercars racing season.”
Supercars’ partnership with Panasonic commenced with the first race event of the 2023 Repco Supercars Championship, the Thrifty Newcastle 500, the highly-anticipated first race event of the Gen3 era of Supercars.
“As we head into an historic new chapter in Supercars’ history, we are thrilled to announce our new partnership with a historic brand in Panasonic to be the official air conditioning partner of the Repco Supercars Championship,” said Jamie Black, general manager – commercial of Supercars. “It is always exciting to partner our championship with a universally known and respected brand, and with temperatures like we could see this weekend in Newcastle there’s no doubt that Panasonic air conditioning will be at the front of a lot of people’s minds. We are very much looking forward to activating this partnership with Panasonic and growing our relationship across the exciting 2023 Supercars season ahead.”
Source: Porter Novelli
