Supercheap Auto brings back Big Break ad competition
Two years after it first launched the competition, retailer Supercheap Auto is bringing back its Big Break competition challenging consumers to make an ad for the brand.
The winner of the Supercheap ad competition will see their ad run throughout the Supercar season
The consumer-generated content competition first launched in 2015 – taking a leaf from the playbook of Doritios in the US with its “Crash the Superbowl” strategy – with entrants vying to have their ad run during the broadcast of the Supercheap Auto 1000 at Bathurst in October.
This year the brand is offering a first prize of $20,000. The winning ad will also have a media spend of $160,000 to back it during the 2017 Supercar season.
Supercheap’s general manager, customer communication and engagement, David Bauer, said the competition was open to both amateurs and professionals.
“Last competition we had 6 million impressions on the shortlisted videos and over 160,000 votes were counted, which shows the quality of the videos we receive,” Bauer said.
https://www.youtube.com/watch?v=tcAoeDRapSs
David Smyth, winner of the first competition, said the win had helped draw attention to his production business.
“We definitely noticed increased enquiries to the business following the win, so it really did help establish us in the media industry,” Smyth said.
Smyth’s ad featured an expectant father, whose wife is in labour, making a detour through a Supercheap store.
