Supercheap Auto eschews words for action in adrenaline fuelled drifting ad for its oil brands
Actions speak louder than words for Supercheap Auto in its new campaign which sidesteps oratory in favour of drifting and burnouts to promote its lineup of premium oil brands.
The action packed ad is aimed squarely at the demographic that was likely the last to crawl down from the top of Mount Panorama in the wake of the Supercheap Auto Bathurst 1000 a fortnight ago.
Director Julius Avery has concocted a rev-head’s dream of smoke and burnt rubber as precision drivers drift the oil-branded cars with abandon around an airstrip, with the entire effort topped off by a drifting semi-trailer.
Supercheap marketing manager David Bauer said the ad was directly targeted: “Customers who shop the oil category at Supercheap Auto are real car enthusiasts, so we wanted to give them what they love… cars performing at the limits of their capability.”
The ad was created by The General Store.
Credits:
Client: Supercheap Auto
David Bauer: Marketing Manager
Josh Weier: Club & Digital Manager
Dane Patterson: Sponsorship & Promotions Manager
Emma Howarth: Marketing Co-ordinator
Agency: The General Store
Executive Creative Director: Andrew Ostrom
Art Director: Julia Elton-Bott
Copywriter: Neil Flory
Project Director: Madeleine Livesey
Agency Producer: Darren Bailey
Executive Strategy Director: Matt Newell
Production company: Curious Films
Director: Julius Avery
Producer: Matt Reeder
Executive Producer: Matt Noonan
Nylon Studios:
Music composition and sound design by Nylon Studios
Nice work. Who did the sound design and location record on this? Who shot it?
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