Supercheap Auto recruits Hollywood star Danny Trejo for Fast and Furious style ad

Supercheap Auto has created an action-packed ad featuring Danny Trejo – who has starred in the likes of Con Air, Breaking Bad and Sons of Anarchy.

The ad, which is backed by a Bliss n Eso cover of Creedence Clearwater Revival’s classic Fortunate Son, features high-speed cars flying through abandoned warehouses and racing around tracks. Unlike the brand’s 2016 campaign which was banned for portraying unsafe driving around Brisbane, the latest work avoids showing public roads.

Trejo opens the commercial with the line “Welcome to Octane Island”

Created once again by The Dreamers, the new commercial opens in a similar style to last year’s ad, with a vehicle being flown via helicopter over the abandoned Hashima Island in Japan.

Allan Hardy, director of production company, The Dreamers, said in a statement: “We knew we had to go bigger and better this year, and we’ve managed to achieve something incredible”.

‘Octane Island’ shows Trejo recruiting new drivers and encouraging them to race throughout vacant warehouses, perform burnouts and speed around the Calder Park Raceway track located on the outskirts of Melbourne.

“We were incredibly fortunate to work with iconic Hollywood actor Danny Trejo (Heat, Desperado, Con Air) who I’ve long admired,” Hardy said.

Hardy described the ad and its varying locations as Supercheap Auto’s own “Hollywood action film”.

“We used an abandoned power station in rural NSW that hasn’t seen the light of day in around 30 years, so it was an immense hurdle to make sure that the building could handle what we were throwing at it.”

Alongside the brand’s three-minute extended video, Supercheap Auto has also released a 30-second commercial which shows the cars racing throughout the vacant power station and around the Calder Park Raceway in Victoria.

“We work with clients who share our high-energy and passion, to create engaging entertainment, brand and advertising content.

“We thrive on bringing a unique approach to all types of projects, and we love to constantly redefine what’s possible and push the boundaries to give our clients the best campaigns they could have imagined,” Hardy said.

Last year’s ad, although banned, is still available on the brand’s YouTube channel.



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