Surfrider: oceans aren’t the only ones in danger
A series of print ads, created by Leo Burnett Sydney for Surfrider, introduces the idea that surfers are as much under threat from litter, pollution and oil spills as wildlife. The ads appeared in Surfing World, Australian Longboarder, Curl Magazine, NZ Surfing and on posters at Bells Surf Comp.
Mumbrella was originally informed that media buying was done directly by the agency, but later told Surfrider booked the ads themselves.
The ads, which carry the tagline “Our oceans aren’t the only ones in danger”, aim to drive traffic to the website surfrider.org.au.
The third execution, ‘plastic’:
Credits:
Agency: Leo Burnett Sydney
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Creative team: Brendan Donnelly, Guy Futcher
Photographer: Adam Taylor
Retouching: Cream Studios
topics
Leo Burnett Sydney
Scam-rider would be a more accurate name for this.
User ID not verified.
But the important thing is…did it make it in time for the Cannes deadline?
User ID not verified.
Anonymous – wow you have some balls don’t you.
User ID not verified.
where are the surfboards?
User ID not verified.
Yep – Scam-rider
User ID not verified.
Great ads, great cause. Saw these in Surfing World and really got me thinking. Well done.
User ID not verified.
Glad you like the ad, Seek.
Shame you had to spend money buying Surfing World. Based on your IP address, you could just have asked one of your colleageus to show you.
Cheers,
Tim – Mumbrella
Tim – hahahahaha! that’s brilliant!
User ID not verified.
Love ’em.
I don’t care if they’re scam or not.
It’s a bloody important and terribly unknown, under-reported issue.
User ID not verified.
Thanks so much to LeoBurnett, Brendan Donnelley and Guy Futcher for their work on this amazing campaign. Surfrider Australia’s mission of Protecting Waves and Beaches is only possible with the help of amazing people and agencies like these. To find out more about the No Oil campaign and others please see http://www.surfrider.org.au/20.....aint-oils/ . Thanks! LOVE YOUR WORK! Kristy Theissling – General Manager – Surfrider Foundation Australia.
User ID not verified.