A series of print ads, created by Leo Burnett Sydney for Surfrider, introduces the idea that surfers are as much under threat from litter, pollution and oil spills as wildlife. The ads appeared in Surfing World, Australian Longboarder, Curl Magazine, NZ Surfing and on posters at Bells Surf Comp.
Mumbrella was originally informed that media buying was done directly by the agency, but later told Surfrider booked the ads themselves.
The ads, which carry the tagline “Our oceans aren’t the only ones in danger”, aim to drive traffic to the website surfrider.org.au.
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The third execution, ‘plastic’:
Credits:
Agency: Leo Burnett Sydney
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Creative team: Brendan Donnelly, Guy Futcher
Photographer: Adam Taylor
Retouching: Cream Studios