Survey finds 90% of APAC web users would consider using ad blockers, ad tech firm suggests ‘polite advertising’ as a solution
A survey by ad tech firm Unruly has found that nine in 10 internet users in Asia Pacific would consider using ad blockers, with two thirds of Australian respondents saying they are put off a brand when obliged to watch a pre-roll ad.
Under half (45%) of Southeast Asians felt the same way; however, Southeast Asian users are more averse to retargeting, with 67% saying that they find ads that follow them around the internet creepy – the global average is 63%.
More than half of Australian users (77%) said they would lose trust in a brand if they felt an ad lacked authenticity compared with 86% of Southeast Asian respondents who felt the same way.
Three-quarters of those asked (77%) said they mute the sound of video ads, adding weight to the thinking that video creative should work just as well without sound.
Anti-consumer adds are annoying but frankly its become crazy to not use ad blocker. Ads are now one of the most common delivery methods for malware. By not having an ad blocker running (there are plenty for anyone who is about to criticise the popular one for letting some through) you basically run the risk of virus download on most websites now.
not mention the data they chew through. So many people i know tell me their biggest complaint regarding ads is the data they eat on their mobile plans and the subsequent expensive cost of topping up the allowance
Marketing companies are simply too lazy (or incompetent, or scared) to adapt their TV commercials to websites. Pop-ups may generate lots of click throughs, but are the really effective at selling ?
Ad-blockers are an excellent way of clagging up your system to run at the speed of a ‘386, unreliably.
I’ve used my ad blocker for a while and it causes no noticeable decrease in performance… in fact my browsing experience is sped up with quicker page loads and not having to wait for ads to let me close/minimise them. Also don’t have to waste time moving back or closing a window after accidentally clicking on a takeover that springs up when i’m trying to click a link
When SBS Television first introduced advertising, it promised that the ads would be upmarket, tasteful and in keeping with the kind of audience it then had. Optus, Volvo, certainly nothing crass. Now it advertises impotence cures and funeral insurance, and on occasion has even resorted to Ashley Madison promotions.
Somehow I doubt that the future of the Web will see “polite-page loading, respectful ad formats that give a better user experience, content that’s worth watching”.
I know when a contract can be enforced and cannot be enforced. In reference to ad-blockers, the end user has the determining right if they want ads or not, it is their system. Additionally, Eyeo who makes Ad Block Plus was in court again and won as expected . Excerpt “ The judge said it is perfectly legal for people to install ad-blockers in their browsers as publishers have no contracts with their readers that insist they have to look at the ads.” And this is 100% accurate – if a contract does not exist between the site and the user the no ads can be enforced or pushed without consent. Full article here: http://fortune.com/2016/03/30/…
Additionally, The ‘implied contract’ theory that we’ve agreed to view ads in exchange for free content is void because we can’t review the terms first — as soon as we follow a link, our browsers load, execute, transfer, and track everything embedded by the publisher. Our data, battery life, time, and privacy are taken by a blank check with no recourse.” Every time you visit a website with an ad, it’s an implied contract, but since you cannot view all the terms it’s void and cannot be enforced. However under contract law, the only valid contracts are those signed in ink and both parties. Something you cannot do online, and these “bluff statements” like “by continuing to use this site you agree or our terms and conditions” are not legal either.