Sustainability furniture brand Koskela appoints History Will Be Kind

History Will Be Kind (HWBK) has been appointed as the agency of record by Koskela, Australia’s leading furniture and design sustainability practitioner.

The award-winning creative communications agency will help to drive forward Koskela’s position as a circular economy disruptor and market leader. 

This comes as the furniture business continues to evolve and progress industry-leading commitments to total circularity and zero emissions by 2027 and 2035, respectively.

Koskela co-founder and CEO Sasha Titchkosky said she is delighted to partner with HWBK during this important time of evolution for the business and brand. 

“We were impressed not only by the agency’s record of excellence in strategic communications but equally importantly, by the knowledge, passion and commitment we both share for building a more sustainable future.”

HWBK will work across creative brand strategy, public relations, social media and content marketing.

Russel Koskela and Sasha Titchkosky

HWBK director of reputation and impact Corinna Fawls said: “Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet.” 

“Wcouldn’t be more pleased to partner with Sasha and her team to bring their mission and impact to life, connecting across channels as Koskela continues to raise the bar for sustainable business in Australia.”  

Last year, HWBK evolved its influencer offering with the launch of History Makers – integrating new technology, data and creative strategy to deliver a fresh customer-centric approach and improved business impact for brands.


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